For such an extravagantly designed plastic bottle, ‘O’ water could have simply invested in a glass one, especially if they claim to be a carbon neutral product. This is simply marketing of course and it appears marketing is all that this water is about. A nifty looking bottle, a “carbon neutral slogan”, and of course branding. They have decided to market themselves as the third ‘O’ in the trifecta of ‘O’ brands: Oprah, Overstock, and now… O Icelandic Glacial.
This is purely a branding effort as the letter ‘O’ has nO significant relevance to this water, nor the Icelandic culture. Much of today’s markets run on arbitrary product associations and it seems Iceland is ready to obnoxiously take the lead.
It’s too bad, however, that their water is absolutely disgusting. They claim on the back label that ‘Iceland has one of the cleanest environments in the world.” I suspect that this is because all of their toxins are shipped out in O Icelandic Glacial water bottles. This water tastes like halitosis and spoiled dates- possibly Iceland’s largest waste exports.
The Water Connoisseur gives this bottle 2 Crystal Goblets out of 5.
This water is not recommended for human consumption. Alternate uses include pouring on a slip and slide made of garbage bags for Lebanese orphans, filling bowls to use as electrical points of contact when using a galvanometer on a living organism, and a Las Vegas water and lights show to fill time for degenerates between gambling and prostitutes.